October 22-24, 2024 | Denver, CO

The only event designed just for franchise operations leaders and their teams that directly support franchisees.

#FBRSummit24

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FBR SUMMIT 2024

Join Us October 22-24

The Summit is back for the third year! Join us in Denver this October for the most-anticipated event of the year for franchise operations teams.

This isn’t your same-old panel-style conference. The Summit is all about working through your biggest challenges and getting hands-on, practical takeaways you won’t get anywhere else. Get ready to dig in, get down to nuts and bolts, and start making an immediate impact on franchisees’ long-term success.

Location:
Hyatt Regency Denver at Colorado Convention Center
650 15th Street, Denver, CO 80202

Dates and Times:
October 22, 2024 6:00 p.m. –
October 24, 2024 4:15 p.m.

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Is the Summit for You?

The Summit is a two-day intensive event created just for franchise operations leaders and their teams that directly support franchisees.

Get yourself to Denver if you’re a:

  • Franchise Operations Leader
  • Franchise Operations Manager
  • Franchise Business Coach
  • Field Support Staff
  • HR or Recruiting Pro

Heads up for our supplier friends: The Summit is only open to sponsoring suppliers. If you’re interested in sponsoring, drop us a line.

Just for Operations Executives

Executive Summit

OCTOBER 24
10:00 a.m. – 3:00 p.m.

The Summit features a special executive session exclusively for C-level and VP operations executives to work through strategies and tactics to support your FBCs and franchisee support teams. Learn how ops executives are leading their teams to drive maximum performance for your franchisees and your brand.

Seats are limited to 20. Email Michelle Rowan to reserve your spot.

Keynotes

Antonio McBroom, FBR Summit Keynote

Antonio L. McBroom
Visionary Leader & Developer
PRIMO Partners

Antonio McBroom is a distinguished multi-unit, multi-brand business and real estate developer with Ben & Jerry’s and Starbucks locations across the Southeast.

“Scooping his way up” from Ben & Jerry’s scooper to shop manager, he seized the opportunity to purchase the Chapel Hill, NC, location in 2008 becoming the youngest franchisee in the company’s history at age 21. His organization is now the largest and fastest growing Ben & Jerry’s franchise team in the world.

Scott Greenberg, FBR Summit Keynote

Scott Greenberg
Franchise Performance Expert
Author of Stop the Shift Show and The Wealthy Franchisee 

Scott Greenberg is the go-to expert for organizations aiming to elevate their business metrics and the people behind them.

As a former multi-unit franchisee and author of the game-changing books Stop the Shift Show and The Wealthy Franchisee, Scott dives deep into the elements that directly impact business performance. His innovative management tool, 30-Second LeadershipTM, has revolutionized the way businesses enhance employee mindset, skillset, and overall performance.

Speakers

JoBen Barkey

CEO, Soccer Shots Oahu

Karen Booze

Director of Business Development, AnswerConnect

Jennifer Brannon

VP of Operations/Franchise Growth Advisor, AC Inc

Amy Cheng

Partner, Cheng Cohen LLC

Angela Coté

CEO, AC Inc

Marisa Faunce

Partner, Plave Koch

Rob Flanagan

CEO & Cultural Co-founder, Hounds Town USA

Scott Greenberg

Author and Franchise Performance Expert

Rick Grimes

Franchisee, Homewatch Caregivers of Lakewood, CO

Kim Hanson

CEO, LearningRx

Jam Hashmi

CEO, ClickTecs

 

Wanda Hoegren

Director of Operations, Homewatch Caregivers

Antonio McBroom

Visionary Leader & Developer,
PRIMO Partners

Kyle McEuen

President & COO, ProfitKeeper

Rebecca Monet

CEO, Zorakle Profiles

Mary Ann O'Connell

President, Franwise

Raphael Rajan

Co-founder and CEO, EZee Assist

Michelle Rowan

President & COO, Franchise Business Review

Ingrid Schneider

CEO, Stay In Your Lane

Courtney Stillings

Director of Client Development, Franchise Business Review

Eric Stites

CEO and Managing Director, Franchise Business Review

Madeleine Zook

Founder, FranCareers

JoBen Barkey

CEO, Soccer Shots Oahu

Karen Booze

Director of Business Development, AnswerConnect

Jennifer Brannon

VP of Operations/Franchise Growth Advisor, AC Inc

Amy Cheng

Partner, Cheng Cohen

Angela Coté

CEO, AC Inc

Marisa Faunce

Partner, Plave Koch

Rob Flanagan

CEO & Cultural Co-founder, Hounds Town USA

Scott Greenberg

Author and Franchise Performance Expert

Rick Grimes

Franchisee, Homewatch Caregivers of Lakewood, CO

Kim Hanson

CEO, LearningRx

Jam Hashmi

CEO, ClickTecs

Wanda Hoegren

Director of Operations, Homewatch Caregivers

Antonio McBroom

Visionary Leader & Developer
PRIMO Partners

Kyle McEuen

President & COO, ProfitKeeper

Rebecca Monet

CEO, Zorakle Profiles

Mary Ann O'Connell

President, Franwise

Raphael Rajan

Co-founder and CEO, EZee Assist

Patti Rother

President, Stay In Your Lane

Michelle Rowan

President & COO, Franchise Business Review

Ingrid Schneider

CEO, Stay In Your Lane

Courtney Stillings

Director of Client Development, Franchise Business Review

Eric Stites

CEO and Managing Director, Franchise Business Review

Madeleine Zook

Founder, FranCareers

Schedule and Program

October 22

Agate, Level 3

Capitol Foyer

Join us for a complimentary glass of champagne during VIP check-in for FBR guests.

Capitol Foyer

October 23

Capitol Foyer

Capitol Ballroom

8:45 a.m. General Session

Are You REALLY Coaching Your Franchisees? Transforming Franchise Support from Reactive to Strategic Coaching
Capitol Ballroom

Move beyond traditional, reactive franchisee support with proactive and strategic coaching designed for growth. This session is a deep dive into what true franchisee coaching should look like. Join interactive roundtables to debunk myths about traditional field support methods and learn how to create effective field support in your system.

You’ll learn the steps to crafting a coaching strategy that doesn’t just put out fires as they arise but fuels sustainable growth and success. Leave with an action plan to transform your franchisee support approach and empower your franchisees to achieve their goals.

  • Angela Coté, CEO, AC Inc
  • Jennifer Brannon, VP of Operations/Franchise Growth Advisor, AC Inc

Capitol Foyer

10:30 a.m. Spark Sessions

Franchisee Vision Plans: The Most Effective Tool You’re NOT Using

Every great franchise company has one thing in common: A crystal clear vision that everyone in the entire organization shares. But the mistake many franchisors make is not requiring their franchisees to have their OWN vision. In this session, we’ll walk you through the one must-do exercise that every franchisee should complete, no matter what stage of their business is in, to ensure they—and your system—are positioned for growth and success.

  • Eric Stites, CEO & Managing Director, Franchise Business Review

11:00 a.m. Keynote and Q&A with Antonio McBroom

Capitol Ballroom

Antonio McBroom is the CEO of PRIMO Partners and a visionary leader and developer with Ben & Jerry’s and Starbucks locations across the Southeast.

12:00 p.m. Lunch & Learn

Capitol Foyer

There Ain’t No Party Like a Third-Party Data Party: Tips and Tricks for Uncovering Insights in Your Survey Results

Large data sets can seem overwhelming, which can hold you back from using your survey data to its full potential. But it doesn’t have to! In just 15 minutes we’ll show you the best insider tips and tricks for uncovering insights in your survey results, identifying risks and opportunities in your system, and creating custom reports in seconds. So put on your party pants and get ready to impress your ops team, leadership team, HR team, and even your development team, with actionable intel on how to better support franchisees and employees for maximum performance.

  • Eric Stites, CEO & Managing Director, Franchise Business Review

1:00 p.m. Spark Sessions

Capitol Ballroom

Can You Hear Me Now? The Untapped Potential of Phone Communication
The average American business is losing up to 1.5 million dollars annually due to missed customer phone calls or inadequate follow up—the majority of them small businesses. In today’s world of digital communication, actual human-to-human telephone communication is too often overlooked as a strategy for business growth and differentiation. In this session, you’ll learn how to coach franchisees on actionable steps to identify gaps in their phone communication approach, master telephone communication skills to win more customers, and prevent missed opportunities that can cost their business.

  • Karen Booze, Director of Business Development, Answerconnect

1:45 p.m. General Session

Capitol Ballroom

Franchise Jargon Jamboree: Decoding the Language of Franchise Success

  • Amy Cheng, Partner, Cheng Cohen
  • Marisa Faunce, Partner, Place Koch
  • Mary Ann O’Connell, President, Franwise [Moderator]

2:45 p.m. Networking Break

Capitol Foyer

3:15 p.m. Franchise Family Feud & Roundtable Discussions

Capitol Ballroom

Survey says… Can you guess the Top 10 responses on the topic of field support from surveys of 35,000+ franchisees and the Top 10 challenges according to FBCs? Find out in a Family Feud-style showdown! Following the show, we’ll break out into roundtable discussions around the answers revealed.

Capitol Ballroom

5:15 p.m. Mile-High Mixer

Peaks Lounge, 27th Floor

Join us for the Mile-High Mixer in the highest hotspot in Denver, featuring spectacular Rocky Mountain views and even better company!

October 24

Capitol Foyer

Capitol Foyer

8:30 a.m. Keynote with Scott Greenberg

Capitol Ballroom

Scott Greenberg is a renowned Franchise Performance Expert, former multi-unit franchisee, and author of Stop the Shift Show and The Wealthy Franchisee.

9:30 a.m. - 2:00 p.m. Executive Summit (Invitation Only)

Quartz, Level 3

The Summit features a special executive session exclusively for C-level and VP operations executives to work through strategies and tactics to support your FBCs and franchisee support teams. Learn how ops executives are leading their teams to drive maximum performance for your franchisees and your brand.

9:30 a.m. General Session & Roundtables

Capitol Ballroom

Growing Pains: How to Successfully Navigate the Five Stages of Growth

Every franchise system goes through five predictable stages of growth. Within each stage there are challenges and predictable crises. Many franchise systems struggle to grow because they don’t understand these crises and/or don’t act proactively. 

In this collaborative workshop-style discussion, we’ll first outline each stage or growth. Then we’ll gather in smaller groups to discuss, share, and brainstorm ways to navigate over, under or through these crises for continued growth.  

  • Rebecca Monet, CEO, Zorakle Profiles

Capitol Foyer

Capitol Foyer

1:00 p.m. Breakout Sessions

Enhancing Mutual Success: The Crucial Role of Financial Review Processes, KPIs, and Budgeting
Capitol Ballroom 5-7

Franchising offers entrepreneurs an opportunity to own and operate their businesses under an established brand name and system. However, the success of the franchise model relies heavily on the symbiotic relationship between franchisors and franchisees. While franchisors provide branding, operational support, and guidelines, franchisees are responsible for executing these strategies at the local level. A robust financial review process bridges this gap, ensuring alignment, transparency, and accountability.

In this interactive session, a franchisor-franchisee team will walk you through what a winning financial review process looks like in practice. You’ll learn proven techniques for implementing effective financial reviews and leave with the tools to empower your franchisees to exceed their financial goals and pave the way for mutual growth and profitability.

  • Wanda Hoegren, Director of Operations, Homewatch Caregivers
  • Rick Grimes, Franchisee, Homewatch Caregivers of Lakewood, CO
  • Kyle McEuen, President & COO, Profitkeeper

Capitol Foyer

2:15 p.m. General Session

Capitol Ballroom

The 4 T’s of Giving: Building an Intentional Culture That Guides and Inspires Your Business, Your Team, and Your Life

JoBen Barkey, visionary leader and Soccer Shots franchisee, has made it his mission to positively impact the lives of children beyond the game of soccer and beyond his local community. He’ll share the enriching work he does to help youth in developing countries escape cyclical poverty and oppression through his franchise business—how he structured his organization to fuel his passion and the impact it has had on employee engagement and retention. You’ll learn how to incorporate the 4 T’s of giving—Time, Talent, Talk, Treasure—into your own system and leave with practical takeaways to inspire franchisees to create an intentional culture within their own businesses, develop meaningful core values to guide their organizations, and improve recruitment, retention, and employee satisfaction.  

  • JoBen Barkey, CEO, Soccer Shots Oahu

3:15 p.m. Closing Session

Capitol Ballroom

Case Study: Franchisees at Odds

Now it’s time to take what you’ve learned and put it into practice. You’ll hear the true story of two franchisees operating in the same metro area who were once friends, but let differences of opinion about how to run their businesses break their relationship, in turn, putting the franchisor in the middle. Working In small groups, you’ll come up with strategies to help mend the franchisor-franchisee relationship, set expectations with the franchisees, and improve store operations. We’ll then reveal what really happened and you’ll get to hear directly from the franchisees and franchise support team about the challenges they faced and how they were able to save the relationships and improve franchisee performance.

  • Rob Flanagan, CEO & Cultural Co-founder, Hounds Town USA

Capitol Ballroom

Peak's Lounge, Hyatt Regency Denver
Mile-High Mixer

October 23 | 5:15 p.m.

Don’t worry, we saved some time for fun, too! Join us for the Mile-High Mixer in Peak’s Lounge, the highest hotspot in Denver, featuring spectacular Rocky Mountain views and even better company! And as always, we’ll be serving the Summit’s famous signature cocktails and mocktails. 

Accommodations

Hyatt Regency Denver at Colorado Convention Center

650 15th Street
Denver, CO 80202

Discounted Room Block: $279/night (plus applicable taxes). Subject to availability.

Includes complimentary wifi ($15/day) and self-parking ($47/night).

Book online or call central reservations at 1-800-233-1234 and mention group code G-10FR.

Reserve early to save your spot. Discounted rate expires September 10.

FBR Summit 2024 Hotel Denver
Franchise Operations Rock Star Nomination
Franchise Operations Rock Star Award

Nominations are now open!

FBR presents the annual Franchise Operations Rock Star Award at the Summit. The award recognizes outstanding operations support team members who are total rock stars when it comes to supporting, coaching, and helping franchisees manage their businesses. 

Tell us who you think should be this year’s Ops Rock Star! The winner will receive a free pass and hotel for the Summit ($1,400 value) and will be honored on stage.

Deadline: September 6, 2024

Conference Themes

This isn’t your same-old panel-style conference. The Summit is all about working through your biggest challenges and getting hands-on, practical takeaways you won’t get anywhere else. Get ready to dig in, get down to nuts and bolts, and start making an immediate impact on franchisees’ long-term success.

  • Operational Excellence

  • Franchisee Onboarding

  • Change Management

  • Marketing & Technology Execution

  • Flexible Workforce Management

  • Leading a Culture-First Organization

  • Successful Field Visits

  • Supporting Multi-Unit Owners

Operational

Excellence

Franchisee

Onboarding

Change

Management

Marketing &

Technology Execution

Supporting Multi-Unit Owners

Flexible Workforce Management

Leading a Culture-

First Organization

Successful

Field Visits

Thank You to Our Partners!
AC Inc
EZee Assist Logo
Proftikeeper Logo
Thryv Logo
CareerPlug Logo
Cheng Cohen Logo
Delightree Logo
Franwise Logo
Location3 Logo
Profit Soup logo
serviceminder logo
serviceminder logo
Zorakle logo
AnswerConnect logo
ClickTeks Logo
Plave Koch Logo
RocketBarn Logo
Franchise Pulse Logo
The Fine Print

Refunds and Cancellations

Registration fees are not refundable but are transferable to a person in the same company, pending approval from FBR, up until 2 business days prior to the event. Substitutions will NOT be allowed on-site. Please email [email protected] for assistance.

No refunds if you cancel or do not show up. Your completed registration constitutes a binding agreement.

Don’t Miss Out!

Tickets are limited! Register early to save your spot.